Online advertising Digital marketing Business and finance concept

Online marketing and ecommerce make it possible for the entire customer journey to happen digitally. Potential customers can discover a brand, engage with a brand, make a purchase, and finally advocate for that brand — all online. Plus, digital media can be less costly to produce than print or other mediums, and it can reach a much wider audience.

In this article, you’ll find a definition of online marketing, an explanation of its benefits, the different types, and some tips for getting started.

• What is online marketing?
• Online marketing benefits
• Types of online marketing
• Get started with online marketing

What is online marketing?

Online marketing, also known as digital marketing or internet marketing, is a form of marketing that uses the internet and technology to connect with potential customers.

Traditional marketing channels include billboards, radio, print, and television, while online marketing shows up in social media, websites, emails, and other forms. The methods, strategies, and channels that fall under the umbrella of online marketing are diverse, but they all seek to use the internet to connect to larger and more targeted audiences.